/faq
The questions we get asked before a first call, answered plainly.
- What does Anti Films do?
- Anti Films is a creative agency and production house. We work across three areas: advertising and campaign storytelling, growth intelligence and brand strategy, and AI story science — using audience data to work out what a campaign should say before it gets made.
- Where is Anti Films based?
- Mumbai. We work with brands across India.
- What services do you actually offer?
- Under advertising: social campaigns, campaign storytelling and video production. Under growth intelligence: channel strategy, digital marketing, e-commerce and q-commerce management, and data architecture. Under AI story science: process development and automation pipelines that turn insight into output without losing the thinking behind it.
- Which brands have you worked with?
- Nissan, KTM, Bajaj, Hyundai, Kia, Mahindra, Triumph, Godrej, Flipkart, Filmfare, Alcatel, Brillio, Kinetic Green, ORRA, Peter England, Travel Union, Autologue, Boom11 and Pikky, among others.
- Do you take on production work on its own, without strategy?
- Yes. Plenty of our work is a single film or campaign for a brand that already knows what it wants to say. The strategy and growth work exists for the times when that part is not settled yet.
- What is /fields?
- A field archive of documentary photography and film from festivals, exhibitions and craft communities across India — photography by Nishant, film by Shubham, produced with Anti Films. It is not client work. It is where we go to keep the craft honest.
- How do I start a project with you?
- Send an enquiry from the contact page, or email hello@antifilms.in directly. You can also call +91 77373 26214. We reply within 24 hours.